But how does this jewelry keep its 18k gold?
With the PVD Coating Process!
Our waterproof Artemis Earrings use a coating process called PVD - Physical Vapor Deposition to coat the chain in gold. This is the most premium, modern coating process available to resemble a solid gold chain.
Why do we love it?
- Gold PVD coating can be 10 times thicker than standard gold plating!
- PVD is a vacuum coating process that produces a brilliant decorative and functional finish.
- PVD utilises a titanium nitride that provides an extremely durable coating that makes our jewellery resistant to corrosion from sweat and regular wear than the gold plating.
The best part? The PVD process doesn’t limit the recycling value of the stainless steel. Plus, no polluting substances are produced and no toxic residues from any stage of the process exist to poison our planet. PVD is safe, clean, super efficient and environmentally friendly.